Candy History, Candy Memories, Candy News, Retro Candy

Black Jack, Beemans and Clove Gum: A Story of Revival

August 29, 2018 by

Black Jack, Beemans and Clove Gum Set to Return This Fall

The lifespan of a candy is never known. What seems like a classic could be gone in an instant, leaving candy lovers wondering how to satisfy their sweet tooth cravings, and feeling that the candy world will never be the same again.

However, for some candies, there is a miraculous comeback story, a happy redemption that reminds us all just how unexpected and beautiful the industry can be. Today, we are glad to report that, long-time favorites Black Jack, Beemans and Clove Chewing Gum will be back on the market this fall.

Gerrit J. Verburg Co. signed the final contracts to take ownership of the three retro chewing gums this summer, a huge step forward in reviving a long-loved trio of gums that have been part of American candy fabric since the late 1800’s.

Three Gums, Three Stories

black jack gumBlack Jack was the first flavored gum in the United States, and the first to be sold in sticks. The gum’s creator, Thomas Adams, purchased chicle in the hopes of turning it into rubber. When that plan failed, he pursued gum instead, and in 1871 Black Jack was born.

beemans gum

Beeman’s was originally marketed as an aid to digestion, due to the fact that the original formula contained pepsin and chicle. It became part of the American Chicle Company in 1898. Known as the lucky gum of pilots, the gum grew in popularity due to its ability to settle stomach acid in flight.

clove gum

The youngest of the three gums, Clove was invented by the Thomas Adams company in 1914. Rumor has it that the strong-smelling gum may have been prized during prohibition for its ability to hide the smell of alcohol.

We Make Candy History Personal 

Each of these gums has a long and storied past, but perhaps the most interesting candy history is the one you bring to the table. Did you enjoy Black Jack, Beemans and Clove in your youth? What do you remember most about the gums? Share your memories of these iconic candies with us, and be sure to sign up so you’ll be notified when all three are re-launched this fall.

When you share a memory about Black Jack, Beemans and Clove gum, you will automatically be entered to win one box each of these iconic gum flavors when they become available.  Contest entries accepted until September 16th, 2018 and a winner will be contacted on September 21st, 2018.  Happy Sharing!

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6 Comments

  • Reply Lacey August 29, 2018 at 8:54 pm

    My favorite memory with the clove gum is being a little girl sitting on my grandpas lap and he would give me a piece. Since now my grandpa is gone I would love to have this gum again just to be able to have that memory of him again doing that when I was little.

  • Reply Tina Young August 29, 2018 at 11:28 pm

    I remember the clove gum back in the day growing up in the 70’s. My dad would buy this and let us have a half of a stick. Brings back memories of when I was a kid.

  • Reply Deborah Stonehouse August 30, 2018 at 12:32 am

    How do I win the gun?

  • Reply Deborah Stonehouse August 30, 2018 at 12:33 am

    I want to win the GUM. Darn autocorrect.

  • Reply Tyler Davidson September 11, 2018 at 9:01 pm

    The first time I had these gums I was on deployment in 2008 while I was in the Marine Corps. I was craving gum but I didn’t know what kind of flavor I wanted. One of my brothers, William Sim came to me and he said hey man have you ever had these gums before and he showed me Beeman’s and clove flavored gum packs. I told him no and he let me try both of them. They were absolutely the best gums I’ve ever had and I was immediately hooked.

    I genuinely hope these gums are coming back. I absolutely love them all.

  • Reply Susan Crawford November 24, 2018 at 3:43 pm

    I can’t wait to try these gums for the first time in years!

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