Black Jack, Beemans and Clove Gum Set to Return This Fall
The lifespan of a candy is never known. What seems like a classic could be gone in an instant, leaving candy lovers wondering how to satisfy their sweet tooth cravings, and feeling that the candy world will never be the same again.
However, for some candies, there is a miraculous comeback story, a happy redemption that reminds us all just how unexpected and beautiful the industry can be. Today, we are glad to report that, long-time favorites Black Jack, Beemans and Clove Chewing Gum will be back on the market this fall.
Gerrit J. Verburg Co. signed the final contracts to take ownership of the three retro chewing gums this summer, a huge step forward in reviving a long-loved trio of gums that have been part of American candy fabric since the late 1800’s.
Three Gums, Three Stories
Black Jack was the first flavored gum in the United States, and the first to be sold in sticks. The gum’s creator, Thomas Adams, purchased chicle in the hopes of turning it into rubber. When that plan failed, he pursued gum instead, and in 1871 Black Jack was born.
Beeman’s was originally marketed as an aid to digestion, due to the fact that the original formula contained pepsin and chicle. It became part of the American Chicle Company in 1898. Known as the lucky gum of pilots, the gum grew in popularity due to its ability to settle stomach acid in flight.
The youngest of the three gums, Clove was invented by the Thomas Adams company in 1914. Rumor has it that the strong-smelling gum may have been prized during prohibition for its ability to hide the smell of alcohol.
We Make Candy History Personal
Each of these gums has a long and storied past, but perhaps the most interesting candy history is the one you bring to the table. Did you enjoy Black Jack, Beemans and Clove in your youth? What do you remember most about the gums? Share your memories of these iconic candies with us, and be sure to sign up so you’ll be notified when all three are re-launched this fall.