Why has the taste of Brach’s Malts changed?

Wednesday, June 24th, 2009 by Jon
Brach's Malted Milk Balls  aka Brach's Malts

Brach's Malted Milk Balls aka Brach's Malts

Brach’s Malted Milk Balls aka Brach’s Malts have been a favorite of candy lovers for many years. The candy was made with delicious rich milk chocolate and had a crunchy malt center.

In recent months, the taste has changed and many think that it has not been for the better.

We contacted Customer Service at Brach’s Candy (a subsidiary of Farley’s & Sathers) and they graciously replied as follows:

“Farley’s & Sathers made an adjustment to this product formula. We will be evaluating consumer reactions and responses to the changes in this product on a weekly basis in an effort to determine consumer impact. Your feedback is important to us, and the information you provided will be considered as we review and evaluate the changes to this item…”

If sales are an indication, consumers do not like the new formula…

As the old saying goes, “if it ain’t broke, don’t fix it…”

Please note that we WILL  NOT be accepting any more comments per this item on the blog and all comments must be directed to the the Forum listed above…

Please go to our new CANDY FORUM and share your opinion about this change in the PRODUCT CHANGE section

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68 Responses to “Why has the taste of Brach’s Malts changed?”

  1. Julie says:

    Greetings…
    The best place to purchase malt balls, I am 46 & a fan since a little girl of Brach´s, and since we can´t have them anymore…I purchase on-line at the Granite Candy Shoppe of Concord, New Hampshire. http://www.nhchocolates.com

  2. Amy says:

    What is wrong with this world today. If you can\’t cheat us on quanitity you will make it back in qualitiy. First Hersey takes \"milk\" out of it\’s chocolate and now this. It\’s all about how much money you can put back into your own pockets. I have been on a search for malted milk balls for over a year now. Now I understand why the stores stopped carrying them, BECAUASE THEY ARE GROSS!!! The Jelly Belly brand is at least half the malt balls than the new flavor! Well I guess my search is offically over. I will no longer be on a quest to find my childhood candy. Even the chocolate stars are worse then I remember. Why do you have to change things when they aren\’t broke. I am with the rest, raise your prices rather than sacrifice quality! Poor Mr. Brach\’s. Wish he could see what you are doing to his MOUTH WATERING RECIPES! All to make a buck.

  3. Janet says:

    I quit buying the Brach’s Malts in August because they tasted so bad. I thought I would try some today. They still taste terrible. The chocolate is barely 1/16 of an inch thick.

    Try Jelly Belley ones, they are okay!

  4. Lisa says:

    Please change the malted milk balls back to the old recipe. I quit buying them. At first I thought they were sugarfree and had been put in the wrong bin. I saw a rep on day and he said they had changed the recipe. CHANGE IT BACK!

  5. Maggie says:

    Glad to know it wasn’t just me. I detected the original change (absolutely awful!) and the failed attempt to win us back (only slightly less awful). Please change back to the original formula (great chocolate, thickly applied, with tasty crisp malt). I am not buying any Brach products until then. I’m sure I can find a great chocolate indulgence from some other company.

  6. Brian says:

    I have not been able to find Brach’s malted milk balls in stores for a couple years now. Whoppers are terrible and I never buy them. I am upset that the formula for Brach’s malteds was changed. Every review I’ve read online says they hate the new formula. The real milk chocolate covering was the best part about them. I was going to find somewhere online to order them, but not now.

    If/when I hear that the formula is changed back then I’ll buy them again. I do hope it’s soon. I haven’t had any in ages.

    CHANGE BACK TO THE OLD FORMULA!

  7. Heidi says:

    YES! My mom, my sister, and myself have been trying to figure out why Brach’s made this terrible change. Our entire family has been long time fans of Brach’s malted milk balls (Whoppers are disgusting); however, the changes to the taste they have recently now makes them taste as bad or worse than Whoppers. Hopefully you are posted our comments to the corporation and they change it back!

  8. Mary says:

    Please change the name on the bag of “Brach’s” malted milk balls to to Farley or Sather’s. It’s only fair. We can quit buying imposters, throwing them in the garbage, and wasting money. We can quit hoping we’ll find a bag we can actually eat. Too sad.

  9. Nancy says:

    I so agree, it\’s such a major disappointment. Perhaps we could get our hands on the original recipe and someone can start a nice little business selling decent, genuine, wonderful malted milk balls!

  10. Michael says:

    I fascinates me how history keeps repeating itself. Please try to remember when Coke changed their formula & they lost customers by the legions. There was nothing wrong with the Brach’s formula for their malted balls. Tell the bean counters to stick it, admit the screw up, & get back to making the best chocolate malted balls the world ever knew.

  11. Kelly says:

    I bought some Brach’s malted milk balls in bulk at our grocery and immediately noticed the flavor seemed different. I thought it was me. Tried them again and
    it was the same. I thought the store was putting a different brand in the container
    and passing them off as Brach’s. So, I bought some at a different store, this time not
    bulk but in a Brach’s bag. Same awful taste. Quit buying them for a long time. I recently tried some from a candy store and they were delicious! The bin is labeled
    “original” flavor Brach’s malted milk balls. I bought 2 pounds! YUM!

  12. willy wanka says:

    LIFE IS OVER !! No more Brach’s Malted Milk Balls………………….

  13. spud256 says:

    Hi there!, What candy store did you buy the \"Brachs Originals\" in? Can\’t find anything I like but Brachs old recipe. Would greatfully appreciate it if you would let me know? Thanks so much, spud

  14. Erin says:

    It\’s now Dec. 2011 and I still have not be able to find Brach’s “original recipe” Malted Milk Balls. They are my family’s favorite and I was hoping to surprise them with a few pounds for Christmas, but sadly it’s not to be. Is anybody reading these comments and are there any plans to bring back the “original” receipe. ‘d just like to know if there is any hope for us longtime fans. Even in these crazy, uncertain economic times, it sounds like many of us would be willing to pay a little extra for quality and the chance to once again taste the best chocolate malted milk balls the world has ever known!

  15. Susie Cox says:

    Bring the Malted Milk Balls Back….PLEASE!!!! Love them….My parents send me them all the way here to Thailand, where I live…They are sooooooooogooodddddddddddddddddd

    Thank you
    Please get back to making the best malted milk balls Ever!!!!

  16. I want to tell you that I have tasted many sour balls in my life, but these Brachs are bad. They changed the recipe and that’s not right as they are not tasty at all.

    I have a hankering to enjoy the original Brach’s sour balls and hope you will change the recipe back.

  17. Jane Bittick says:

    I too was longing for the old Brach’s malt balls and just the other day I was in Wal-mart and looking at the Brach’s display. Mind you I have not seen Brach’s Malted Chocolates for a couple years now and have tried everyone else’s malt balls and non compared in taste.
    So, there in front of me were the small bags of Brach’s Chocolate Malts with “New” stamped in a gold design. So I grabbed 2 bags and took them home. I must say they were awesome.
    I am not sure what they did, but they are the best again!!! So If you have been wanting them to come back – they are here and just as wonderful tasting as I remembered. Oh and if you search for coupons there is one online – buy 2 bags get $1.50 off – a steal.
    Now the only problem I am facing is how to avoid eating so many as not to gain 10 pounds!!

  18. Dawn Hover says:

    I am so sad to hear Brach’s change their malt balls they where the only malt balls my sister and I loved. Why can’t they just leave a good thing alone.

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