Why has the taste of Brach’s Malts changed?Wednesday, June 24th, 2009 by Jon Prince
Brach’s Malted Milk Balls aka Brach’s Malts have been a favorite of candy lovers for many years. The candy was made with delicious rich milk chocolate and had a crunchy malt center.
In recent months, the taste has changed and many think that it has not been for the better.
We contacted Customer Service at Brach’s Candy (a subsidiary of Farley’s & Sathers) and they graciously replied as follows:
“Farley’s & Sathers made an adjustment to this product formula. We will be evaluating consumer reactions and responses to the changes in this product on a weekly basis in an effort to determine consumer impact. Your feedback is important to us, and the information you provided will be considered as we review and evaluate the changes to this item…”
If sales are an indication, consumers do not like the new formula…
As the old saying goes, “if it ain’t broke, don’t fix it…”
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Please go to our new CANDY FORUM and share your opinion about this change in the PRODUCT CHANGE section