Licorice Snaps: The New FormulaThursday, July 18th, 2013 by Jessica Prokop
Is the difference subtle or substantial?
I love licorice snaps.
You could say I acquired a taste for them. Black licorice is my absolute favorite candy, so I’m always up for a new licorice adventure. The first time I ate Snaps, I thought I hated them. I thought they tasted like paint. But they had a tough toothiness that made them kind of irresistible. By the time I finished my first box, I was hooked. I don’t know what that paint thing was about. I love them.
At CandyFavorites, a customer recently brought it to our attention that he noticed a difference in his Snaps. While the bag said “same great flavors, softer, chewy center,” the taste he loved was gone. Saying that the change was far from an improvement, he likened it to what happened with the new Coke.
The New “New Coke”?
As a newly minted lover of Snaps, I was alarmed and tasted our latest shipment immediately. I felt like I could savor the old snaps, and these feel somehow less substantial and harder to hold onto. I’m able to go through a pile of them much more quickly than before. Which raises the point that I still enjoy them. I feel safer since the recall. But, as these things usually go, something seems to have been lost. I believe that luck does play a role in success, and striking just the right balance can make magic. That’s what I believe has happened with snaps. They’re still very good. They’re just not quite “The Original Licorice Snaps“.