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Home / The History of Chowards Mints

The History of Chowards Mints

by Laurnie Wilson

A Mint For All

Mints are practically a necessity. Their breath-saving abilities have made them this way ever since bad breath started stinking up our lives. While everyone has their favorite brand, chances are that you’ve at least heard of Choward’s Mints, even if you don’t eat them yourself. But, do you know the history of these time-tested, breath-saving treats? If not, stick around to find out more.

Unique and Minty

Way back in the early 1930’s, Charles Howard had a mission. He wanted to create “unique and different flavored candy,” that would set itself apart from competitors on the market. Thus, he created C. Howard Company Inc. in New York City.

Violet in appearance and taste, Choward’s Violet Mints were Howard’s first product, and were exactly the sort of “unique” and “different” he was looking for. He took his product down to the streets of Manhattan, selling on street corners to build a name for himself and his brand.

After the success of the Violet Mints, Howard created Choward’s Scented Gum. These were purple colored gum tablets that offered a new take on chewing gum. These also took off, and soon Howard had a highly popular company on his hands.

Almost All In The Family

Over the years, he expanded to peppermints, spearmints, and lemon mints, growing his company every step of the way. And, as it turns out, not even death could stop C. Howard Copmany Inc., from growing. For when he died, Howard gave his company to a long-time valued employee, Elizabeth Juhase.

In the 1970’s, Juhase asked her nephews to help her run the business, and they’ve been running it as a family affair, ever since.

Minty Success

In recent years, Choward’s Mints have shown no sign of slowing down, either. In 2009-2010, the company introduced Guava as a new flavor, adding a more tropical side to the brand. In the February 2012 issue of Oprah Magazine, Choward’s are mentioned as well. Also in 2012, Choward's was featured in the "Far Away Places" episode of Mad Men when Peggy frantically searches for a pack of Violet Mints before a presentation that Don gave her as a good luck charm. And, in 2013, the candy made an appearance on the popular crime drama NCIS.

So if you’re a long time Choward’s fan, or you’re just now discovering them, take heart! This classic looks like its here to stay.

Text Sources: 

 https://www.chowardcompany.com/products.htm
https://www.chowardcompany.com/news.htm
https://en.wikipedia.org/wiki/C._Howard's_Violet_candies

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    Fresh!

    Love these fresh tasting, individually wrapped candies. Great for my Christmas treat trays.

    We are delighted to hear that you love the fresh taste of our individually wrapped candies. We pride ourselves on offering only the freshest products and we are happy to be a part of your Christmas treat tray tradition. Thank you for choosing CandyFavortes.com!

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    Starlight Mints Peppermint
    Violet Hubbs
    Great candy THANK YOU

    Great candy THANK YOU.

    Thank YOU for choosing CandyFavorites.com! We're thrilled to hear that you enjoyed our Starlight Mints Peppermint. Your satisfaction is our top priority and we're always here to provide you with the best candy experience possible. Thank you for your support and we hope to be of service again in the future!

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    Pink Wintergreen Lozenges
    Terri Wilson
    My pink wintergreen candy

    These were one of my favorite candies growing up and my mom used to give them to us when we had upset stomach, works very well on that! There’s a different name on them but same wonderful candy!

    The candy you are referring to is the Canada Mints which were made by Necco prior to the company going bankrupt! We searched high and low until we found a new substitite and are thrilled they were well received on your end! The name may be different but they offer the same great taste!

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    great!!

    great!!

    We are only as good as th GREAT customers who give us a chance!

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    Cinnamon Starlight Mints
    Anonymous
    I have shared the mints with friends

    I have shared the mints with friends, co-workers and Pastor, it's very popular, they have asked about the company, so i have shared the company name. we all love it because of it's freshness! Thank you!

    While we are glad the candy was well received, we are ever grateful and humbled by your gracious endorsement of our company to your colleagues! We are thankful to have you as a customer and remain at your service! Best, Jon Prince / President

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