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by Laurnie Wilson
Sometimes, you want taffy now. Sometimes, you want taffy later. It’s just the kind of candy that can satisfy your sweet tooth any time of day. It can be tough at first, but it’s worth working your mouth muscles to chew it into malleable perfection. Clearly, the people behind Now & Later Taffy knew what they were talking about when they named their product, all those years ago.
Way back in 1962, The Phoenix Company, started by father and son Harry and Joseph Klein, began producing Now & Later Taffy on a German made machine. This feat of sugar and engineering produced 150 bars a minute, and each bar sold for 5 cents each.
The great thing about this candy was that it could be enjoyed all year round, instead of just for a few months during the summer, like saltwater taffy. Thus, it provided a constant and reliable income, not to mention a constant and reliable source of sweetness.
Now & Later Taffy made quite an impression, as it enthralled consumers by starting out hard and then becoming soft and chewy. (That’s if you were patient enough to let it warm up in your mouth, first!)
The original colors were red, blue, and green. But, over the years, they’ve created flavors from orange to rum caramel, and everything in between. Some notable flavors have included rainbow, thriller, and blue jeans. Now a days, there are 12 flavors, including, apple, banana, blue raspberry, cherry/apple splits, cherry, grape, strawberry, tropical lemonade, tropical punch, watermelon, wild fruits, and original. They’re all made by Ferrara Candy Company, for your taff-tastic pleasure.
And while the name implies that you should eat some now and save some later, we doubt you’ll be able to keep it around for “later” to ever happen.
Want to explore the history of other cool confectioner treats? Visit our Candy History page to gobble up more fascinating and fun facts about other sweet treats.
https://en.wikipedia.org/wiki/Now_and_Later
https://www.candyblog.net/blog/item/now_later
https://www.ferrarausa.com/now-later/
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A favorite of WW II soldiers. Good reason. Less sweet than modern candies, the mixture of dark chocolates, molasses and peanuts is just right, in my opinion.
We're so glad to hear that our Original Dark Chocolate Peanut Chews are your favorite candy. We take pride in using a classic recipe that has been loved by many. We appreciate your support and hope you continue to enjoy the delicious blend of dark chocolate, molasses, and peanuts. Thank you for choosing CandyFavorites.com!
I have loved these candies since I was a girl and I'm now 79. I ordered the boxes for my daughter who continues the love of this candy. Yummmmmm.......
Thank you for your wonderful review of our Necco Wafers Chocolate. We're so glad to hear that you've been a fan since you were a girl and that your daughter loves them too! Thank you for choosing CandyFavorites.com!