SWEDISH FISH: The Journey From Sweden to the USA

Swedish Fish are an enduring retro candy favorite!

Sharability: 10 Denture Danger: 7 Convenience: 7 Novelty: 7 Overall: 7 The Swedish Fish, as the name implies originated in Sweden by the Malaco candy company. In 1958 the Malaco company began exporting some of their candy goods to North America starting with licorices. In the late 60s into the early 70s Malaco started exporting Swedish fish and Swedish berries (the same candy shaped as berries and, sadly, now discontinued) which were altered slightly to appeal to the North American market. The Swedish fish are now made by the Cadbury Adams Company in Canada and are distributed all over the US. The winegum Swedish fish candies are a popular concession candy and are loved by people of all ages world-wide, especially in Sweden. Winegum candies are very popular in Sweden are made in many different shapes including flowers, cars, coins, and boats. In Sweden the candy is called “Pastellfiskar” which literally means “pale colored fishes.” The original red fish is of an almost indistinguishable flavor that in my opinion seems to be a mix between cherry and strawberry. Swedish fish come in different sizes (as there are all different sized fish in the sea) and in different flavors (as does most candy). You can find yellow lemon, green lime, orange orange, and purple grape Swedish fish flavors if the original read doesn’t tingle your taste buds. Forget paying for overpriced Swedish fish at the movie theatre, prepare ahead of time and order your Pastellfiskars from candyfavorites.com.