Rollin’ Rolos

This is a rare Rolo label from the 1970's and it shows the manufacturer as being Mackintosh which was the manufacturer in England

Sharability: 3 Denture Danger: 8 Convenience: 5 Novelty: 10 Overall: 9 1937 isn’t just the year that U.S. Steel raised workers' wages to $5 a day, or just the year that the first quadruplets finished college, or just the year that China declared war on Japan. 1937 is the year that the Rolo candy was introduced. Nestlé Rowntree manufactured this delicious candy, and Nestlé continues to produce Rolos everywhere except in the United States. Here in America, we have accredited The Hershey Company with the Rolo candy since 1969. Rich milk chocolate surrounding a soft, chewy caramel filling; this candy is classic, this candy is delicious, and this candy is rolly. The most well known Rolo slogan, “Do you love anyone enough to give them your last Rolo?” is quite appropriate because the Rolos used to come with 11 in every package leaving 10 for you, but in 1995 Rolos reduced the number of candies in each package to 10 making giving up one much more difficult. They also advertise the candies as rollable, you can roll them to your friend, you can roll them to your mom, or you can roll them to me. A few fun facts about the vintage Rolo label: This wrapper is interesting as it shows the "Mackintosh's" brand above the candy name Originally, Rolo’s were from the United Kingdom and it wasn’t until the early 1980’s, when Hershey acquired the brand, that the Mackintosh name would be removed from the label. Also, if you look carefully, you will see that NECCO is on the label and that is because the New England Confectionary Company was the original distributor and manufacturer of Rolo’s in the United States.   Sources:

• http://www.hersheys.com/products/details/rolo.asp
• http://en.wikipedia.org/wiki/Rolo
• http://www.brainyhistory.com/years/1937.html
• http://www.independent.co.uk/news/nestle-keeps-mum-as-last-rolo-goes-missing-1526432.html