In 1978, these gums were discontinued and re-released in 1985 as part of a “nostalgic” campaign. Cadbury Adams permanently discontinued them in 2015 due to lagging sales and the company dismantled the machinery used for production marking the end of an era.

If you found gum made by Cadbury Adams, it would at least four years and not safe for consumption.

In 2019, Geritt J. Verburg, one of America’s largest candy importers, purchased the exclusive rights and resumed production. The gum is no longer made in the United States but rather in Morocco. Packaging is similar to the “original” as is the formula.

Change always has its challenges. We tasted all three of the “new” varieties, and they taste great. It is important to note that they may taste different than what you recall, but this applies to almost any nostalgic candy that we offer as almost every brand has changed ownership.

As an company that has been selling retro candy long before it was considered retro, we are thrilled that another generation can enjoy an item that has been bringing joy, off and on, for over 100 years.