The "Original" One Hundred Thousand Dollar Bar
Manufactured by Nestle

In 1950's the hottest programs on TV were quiz shows like "The $64,000 Question," "Twenty-One," and "The Big Surprise."

On the "Big Surprise", one of the first trivia shows, the contestant chose a subject area and was asked to answer questions ranging in value from $100 to $100,000.

Due to the success of the “Big Surprise”, Nestle decided to launch a new candy bar to take advantage of the popularity of the successful television program