Posts Tagged ‘william luden’

Cruisin’ Down Crunchy 5th Avenue

Friday, February 5th, 2010 by Becca Droz
Did you know that the Hershey 5th Bar was invented by William Luden who invented Ludens Cough Drops

Did you know that the Hershey 5th Bar was invented by William Luden who invented Ludens Cough Drops

Sharability: 3

Denture Danger: 6

Convenience: 5

Novelty: 8

Overall: 9

NECCO created the Clark Bar, Nestlé created the Butterfinger, and Hershey’s didn’t want to be left out. Don’t fear because Hershey has its own chocolate covered crunchy peanut butter candy bar, the 5th Avenue bar.

I can’t say it is better or worse than the Clark Bar or Butterfinger, because it is basically the same. It’s delicious, it’s flakey, it will get stuck in your teeth, and it will leave chocolate on your fingers, but it won’t disappoint.

William H. Luden started his candy business in 1879. He manufactured hard candies and soft candies, marshmallow products, and chocolates. He created the well-known Luden’s cough drops as well.

In 1936 Luden introduced the 5th Avenue candy bar. During WWII the cough drops and 5th Avenue bar had greater production rates because they were used by the military. Until Hershey’s acquired Luden’s in 1987, the 5th Avenue bar had two chocolate-coated almond halves on top.

The 5th Avenue bar is great for creating one of those stories where you use the candy bar (or just the wrapper) as a word in the story. I know Pittsburgh has a 5th Avenue, and I’m sure most cities have one, too. Write a story with it, share it, or gobble it up, but whatever you do with it, make sure you enjoy it!

Fun Fact: The 5th Avenue bar appeared in the Seinfeld episode The Dealership and in the 1994 movie, Stargate.

Sources:

  • http://www.hersheys.com/products/details/fifthavenue.asp
  • http://en.wikipedia.org/wiki/5th_Avenue_(candy)