The Original NECCO Conversation Hearts

Manufactured by New England Confectionary Company (NECCO)

NECCO announced that the 2007 edition of Sweethearts Conversation Hearts, an iconic part of Valentine's Day for more than 100 years, will pay tribute to America's pet-loving ways with 10 new animal-inspired sayings including "Cool Cat," "Puppy Love," "Take a Walk," "Top Dog," "URA Tiger," "Go Fish," "Love Bird," and "Purr Fect."

"Who hasn't told someone they are a 'Cool Cat' or given someone a 'Bear Hug?'" said Lory Zimbalatti, NECCO's marketing manager and a member of the team that chose the new 2007 sayings.

"The English language is full of animal and pet-inspired sayings we use to show we care. This year we decided to pay tribute with our new Sweethearts sayings."