Denture Danger: 8
Ju Ju Hearts are another great Valentine’s Day candy. Upon seeing the bag of red scrumptious squishy hearts I assumed they would be cinnamon flavored. Though these hearts would probably be better with the cinnamon spice tongue tingler, the cherry flavor that lies within the Ju Ju Heart is far from terrible.
It has a similar flavor to the red jolly rancher, but it isn’t too sweet or medicinal tasting, which many cherry flavored candies tend to be. The Ju Ju heart is a great candy for the gummy valentine.
Coming from West African origin, Ju-Ju is either an object used as an amulet or fetish or is the word representing the supernatural power that is ascribed to an object. The terms came to the United States through African slaves and those who still practice certain African traditions still use the term Ju-Ju and the customs associated with it.
I don’t want to make any rash assumptions, but if I were to take a guess I would say that the manufacturer named these hearts ‘Ju Ju Hearts’ with the not-so-hidden-implication that there are supernatural powers of love implanted in every heart, but don’t take my word for it.