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bubble gum history

Bubble Gum, Candy History

Double your Bubbles with Dubble Bubble Bubble Gum

July 16, 2009 by
Dubble Bubble Gum was invented in 1928

Dubble Bubble Gum was invented in 1928

Sharability: 10

Denture Danger: 10 (what can I say? It is gum)

Convenience: 9

Novelty: 8

Overall: 7

 Dubble Bubble was first invented in 1928 by a man named Walter E. Diemer, an accountant at Fleer chewing gum company. Diemer experimented with chewing gum recipes and one day accidentally created a less sticky, more stretchable gum, and best of all, it made bubbles!

Beginning in 1930 the gum was wrapped up with a comic strip about twin brothers Dub and Bub. Dubble Bubble was even a part of military rations during World War II. It wasn’t long before the gum was wrapped without the accompaniment of a comic strip and put on the shelf next to a variety of Dubble Bubble flavors including grape, watermelon, and apple. The newer flavors all pale in comparison to the original bubble gum flavor.

 The colorful yellow, blue, red, white, and pink Dubble Bubble wrapper is an automatic attraction to the eyes. You pull the ends and out spins a bright pink cylinder chunk that you get to toss into your mouth. The first few chews are a little tough on the jaw, but the juicy bubble gum flavor leaks out as the chunk of gum becomes softer and easier to chew.

Then you get to stretch out the gum around your tongue and blow your best bubble. The gum is slightly thicker than other gums which makes the bubble’s walls more durable and stretchable for bubble blowing. It may loose its flavor but it never looses the chewy bubbleable consistency.

 My friend Mark had been chewing a piece of Dubble Bubble for a little while before he randomly blurted out: “I really like this gum!” When I pressed him for why he said, “It’s really chewy and has a lot of flavor and it is not the standard bubble gum taste.” I couldn’t have said it better myself! So if you aren’t feeling up for a piece of candy, grab a piece of Dubble Bubble Bubble Gum instead and blow away.