Candy Bar Reviews, Candy Memories, Candy News, Hard To Find Candy, Nostalgic Candy Favorites, Retro Candy

Mars Bar and Forever Yours: Perennial Favorites Making A Comeback

March 28, 2018 by

Have you ever heard someone lament the fact that life just “isn’t like it used to be?” We know we’ve heard it many times before, but when it comes to candy, this sentiment seems to be especially true! It’s a common practice for candy manufacturers to change formulas over the years. So, even if a treat has been around for decades, it may not taste exactly the way it did when it first hit shelves.

Mars Bar — Back And Better Than Ever

mars barIf you’re a fan of Mars candy, then you may well know the famed history of the Mars Bar. A popular treat across the pond, the Mars Bar that debuted in America was slightly different from the one available elsewhere. Nevertheless, that “honest to goodness” chocolate nougat covered in milk chocolate and topped with a layer of caramel was hard to resist. In fact, it had quite the following until is suddenly disappeared from American shelves in 2002. Devastation set in, as Mars Bars fans had to find their sweet tooth fix elsewhere.

But, 16 years later, Mars Bars fans are in luck! Ethel M Chocolates, a subsidiary of Mars Inc. is bringing the original formula Mars Bars back. You read that right. Not only are you getting your favorite retro treat–albeit decked out in a new and improved wrapper–you’re getting the original formula, in a classic retro wrapper, beloved by Mars Bars fans around the world.

Oren Young, General Manager of Ethel M Chocolates explained, “The Mars Bar is a favorite among chocolate lovers everywhere…That’s why we wanted to bring back this nostalgic treat in its original form, by using the unique, hand-crafted touch that only Ethel M can offer.”

The relaunch of this international favorite took place in Las Vegas on September 7, 2017.  Young felt the location was the ideal place for the candy’s relaunch, saying, “This was the original Vegas Strip, and while it has a modern look, it still has that iconic feel, which is what we want to accomplish with the relaunch of the Mars Bar under the Ethel M brand.”

Forever Yours Can Be Yours Once More

forever yours barAs for fans of Forever Yours, Mars hasn’t forgotten about you, either! Way back in 1923, the Vanilla Milky Way first debuted, featuring vanilla nougat and dark chocolate–instead of the milk chocolate found in the traditional Milky Way. In 1936, the Vanilla Milky Way was renamed Forever Yours, capturing the hearts and taste buds of many for 43 years until it mysteriously disappeared from grocery stores and candy shelves in 1979.

Discontent over the discontinuation of the beloved Forever Yours inspired Mars to give it a comeback in 2017.   Now, with a new name and wrapper and the same beloved formula of yesteryear, Forever Yours is back on shelves. So if you’ve been craving that dark chocolate, vanilla, caramel combo, look no further.

We’ve Got Your Hard-To-Find Retro Treats

At CandyFavorites, we are proud to offer the original formula Mars Bars and the new and improved Forever Yours (AKA Milky Way Midnight) to our customers. After all, what could be better than getting your hands on a cult classic, in its original, delicious form? So whether you’ve been a long-time lover of Mars candies or are just now giving them a try, you are in luck. We’ve got exactly what you need, and more.

How are you feeling about the relaunch of Mars Bar and Forever Yours? Do these treats bring up any favorite memories from years gone by? Feel free to let us know in the comments.

You Might Also Like

1 Comment

  • Reply Mary Farley November 24, 2018 at 3:47 am

    Mars candy is the best candy, very glad you brought back the Mars bar and the Forever Yours. They are my favorite

  • Leave a Reply