According to Gourmet Live, the first American chocolate bunny was made in the mid-1840s by Whitman, but the fad did not catch on until they were mass-produced and marketed in 1916 by Bortz. The tradition of chocolate bunnies started in Germany in the early 1800s, though. Probably they were more like sinewy, gangly hares than soft cute bunnies, though.
Whatever the history, you can’t deny that they are an Easter classic. How do you eat them? Ears first or feet first? Back in the day when I worked at NCA we had quite a lively office debate on the topic. I still eat them feet first. You don’t want the little guy scampering off. But tell us your method and reasoning. I think of the ears as a perfect handle to get the cute little feet taken care of but some say that’s the wrong way.