Want to be 100 Grand Richer?

Thursday, February 22nd, 2007 by benjamin

Nestle 100 Grand Candy Bar

Those of you who know of Nestle’s popular 100 Grand chocolate bars may be wary of the title of this very post. And I guess I don’t blame you. In the Summer of 2005, a radio DJ in Lexington, Kentucky hosted a contest for the tenth caller to win “100 Grand.” This WLTO-FM (Hot 92) DJ told the winner to wait at Central Bank the next day where she would receive her “100 Grand.” What did he really give her, you ask? The yummy 100 Grand chocolate bars! Though he was careful not to mention dollars in any of his phrasing, he was still promptly sued for his intention to “cheat, defraud, and play a malicious job upon the plaintiff.”

Now, I don’t know about you, but when I first heard about this lawsuit I couldn’t believe it. Yes, it was a malicious joke, but I can’t help but think that this lawsuit stemmed from disappointment above anything else. To get a chocolate bar instead of $100,000 can be disappointing to some people, but I just want to point out that I’m sure the DJ listeners got a kick out of listening to the joke afterwards and his job is to entertain them. Above all else, the winner didn’t lose anything and she did walk out of the bank with something more than she walked in with. I believe the lawsuit will not stick, but I haven’t found any followup articles to tell me so or otherwise.

100 Grand is simply delicious, and though others may take advantage of the name itself, I say we should all enjoy it for its rich combination of chocolate, caramel, and crisped rice taste. And instead of being greedy like our plaintiff, share the delicious wealth with someone else. You get two yummy bars for the price of one. Go on! Enjoy your 100 Grand and be that much richer in satisfaction.

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