Posts Tagged ‘milky way bar’

Milky Way and Formerly Forever Yours, Milky Way Midnight Dark

Friday, October 23rd, 2009 by Becca Droz
Milky Way Advertisement Circa 1930

Milky Way Advertisement Circa 1930

Sharability: 3

Denture Danger: 6

Convenience: 5

Novelty: 8

Overall: 10

You may recall me mentioning in my 3 Musketeers blog that 3 Musketeers was once my favorite candy bar. That was true until I found 3 Musketeers with caramel, the Milky Way. Rich chocolate, creamy caramel, smooth nougat as it is described on the wrapper. (I find it amusing that every candy with caramel uses the adjective ‘creamy’ to describe it, I guess they like alliteration more than the truth). If I were to use a word to describe the caramel in the Milky Way it would probably be gloopy.

The Milky Way Midnight dark has it’s own category of aesthetics and taste. As described on the package “Rich, Dark Chocolate, Golden Caramel, Vanilla Nougat” notice how the adjective describing the caramel is not creamy. The caramel in the dark chocolate Milky Way is no more golden that the caramel in the original, but the colors it contrasts with (dark brown and white) make it appear more golden and so I guess the marketing team at Mars decided to take advantage of this contrast and change up the adjective.

In my personal opinion the original Milky Way can’t be reckoned with, milk chocolate, fluffy chocolate nougat, and gloopy caramel are just too tasty together.

Frank C. Mars is credited with the creation the Milky Way bar in 1923 even though his son Forrest Mars claims to have come up with the idea. The Milky Way was the first filled chocolate bar and Mars Inc.’s first candy bar. The idea for the candy was inspired by a popular malted milkshake at the time. Outside of the United States the Milky Way is made without the caramel (a 3 Musketeers bar under the Milky Way name). The Milky Way was originally produced in chocolate and vanilla, the vanilla bar being called the Forever Yours bar. The Forever Yours bar was discontinued in 1979 but returned in 1989 under the alias Milky Way Dark bar, and in 2000 was renamed again to the Milky Way Midnight bar. 

“At work, rest and play, you get three great tastes in a Milky Way”