Posts Tagged ‘Masterfoods USA’

Take A Moment to Enjoy Silky Smooth Dove Dark Chocolate

Wednesday, June 2nd, 2010 by Jon
Take A Moment to Enjoy Dove Silky Smooth Dark Chocolate

Take A Moment to Enjoy Dove Silky Smooth Dark Chocolate

Sharability: 6

Denture Danger: 4

Convenience: 5

Novelty: 6

Overall: 10

 If you think of yourself as someone who just doesn’t do dark chocolate, one of those people who thinks dark chocolate is just too bitter or too sophisticated or not sweet enough or not smooth enough, think again. If you think that you fit at least slightly under that description then I would argue that you have not tried Dove’s smooth dark chocolate.

This candy bar of Dove chocolate is! It melts smoothly in your mouth leaving you craving more, but be careful because it does follow the trend of most candies in that less is more. As long as the candy bar comes perforated to break into separate chunks you might as well make someone’s day silky smooth with the generous offer.

Dove from the Mars company makes sure that its chocolate is not too sweet or too bitter, but is as delectable as it is by making sure the perfect ratio of chocolate liquor and cocoa butter is put in the chocolate.

 I can just imagine one of those society driven people bustling through a stressful day of business plans and kids’ arrangements, or a teenager after a long day at school, or backpackers after a long hike, or a young child after a day, or a grandparent after a sports event being interrupted by a friend or a stranger and asked if they want a piece of Dove’s silky smooth dark chocolate. 

 I can imagine they take it as they would take most pieces of chocolate, with mild excitement and mild thanks, thinking it’s going to be equally as good as the bag of M&Ms they gobbled down an hour ago but upon putting this piece of chocolate in their mouth all of the worries and problems, all thoughts of past and future drift away into nothingness (which is really what they were to begin with) and all that is left is a moment of chocolate bliss where the entire body is focusing on the magical taste of silky smooth dark chocolate nowness, every muscle in the body is trying to conserve the taste as it melts away, until, there it was, a moment of presence brought to you by Dove’s silky smooth dark chocolate.

 Sources:

http://www.dovechocolate.com/chocolate.html

Creamy Chocolate, Chewy Caramel, Crunchy Cookie: Twix Bar – It’s All in the Mix and Twix PB

Monday, November 2nd, 2009 by Jon
An advertisement for Twix Bars when they were first released!

An advertisement for Twix Bars when they were first released!

Sharability: 2

Denture Danger: 5

Convenience: 5

Novelty: 6

Overall: 9

Chocolate… mmmmm. Cookie… mmmmm. Caramel… mmmmm. All three together in one bar… MMMMMMM. If you say something you wish you hadn’t “Chew it over with a Twix” while you think of the right thing to say, and it probably isn’t “Two for me, none for you.” The crunchy, chewy Twix comes in a package with two bars.

 I’m sure there are a few super generous people out there who share one of the bars and keep only one for himself, but Twix are so delectable and delicious that it takes a strong willed person to give up half of the candy.

Mars’ Twix was introduced into the United States in 1979, two years after it was first produced in the UK. Twix are sold all over the world. The candy was actually called Raider in a lot of European countries before the name was changed to match the international brand name in 1991.

I would say that the original Twix is a homerun while Twix PB is more of single hitter. I was expecting Twix PB the normal Twix with peanut butter added into the mix, but I was unpleasantly surprised to bite into a caramel free bar.

Twix PB is a chocolate cookie, with peanut butter replacing the caramel, all covered in milk chocolate. I’m not saying it isn’t good, but when a candy bar is being marketed under the Twix name, amazing things are to be expected, and the PB just doesn’t cut it.

Listen to me and listen to the commercial satisfy your soul with a “Creamy creamy chocolate creamy, chewy chewy caramel chewy, crunchy crunchy cookie crunchy, Twix, it’s all in the mix.”

The Diverse World of Snickers: Snickers Milk Chocolate, Snickers Dark, and Snickers Almond

Friday, October 16th, 2009 by Jon
A Vintage Snickers Wrapper

A Vintage Snickers Wrapper

Sharability: 3

Convenience: 5

Denture Danger: 6

Novelty: 8

Overall: 9

 The original Snickers bar is peanut butter nougat topped with caramel and roasted peanuts all dipped in milk chocolate. The Snickers bar not only satisfies your taste buds, but it fills you up a bit too.

I like to bring a Snickers bar with me when I go skiing because it fits in my pocket, tastes good frozen, and gives me the energy and filler that I need to keep my skiing in check.

Every year in the U.S., sales of the Snickers bar reach $2 billion making it the best selling chocolate bar of all time. It was the Mars Company’s second product in 1930 and it was named after the Mars family’s favorite horse. The bar is made by Masterfoods USA, which is a division of Mars.

Until 1990, the Snickers bar was sold under the name “Marathon” in the UK and in Ireland, but just like Mars standardized the Twix name, they decided that it was more beneficial to make an internationally consistent name for marketing reasons. And it worked. After the name was changed, it moved in rankings from 9th most popular to the 3rd most popular bar. However, Britain is not happy about the name change and there is currently an online petition website—bringbackmarathon.org—that is trying to bring the Marathon name back. It says “…in Britain we are proud to be different to everyone else…

[The Marathon Bar is] part of British History, it’s part of our culture…. Too many things get chopped and changed by the advertising men…” and it goes on to try and convince readers to sign a petition to bring back the original name despite the rise in sales that the new name brings.

Snickers bars have evolved since the 1930s. Snickers Almond is also a satisfyingly delicious bar with a unique unexpected strong almond crunch and flavor. It is surprising to me how much the taste is altered by swapping the peanuts out with almonds. It creates for Snickers diversity that really works (as opposed to the Twix and Twix PB).

The Snickers Dark adds a bitter twist and at first bite makes me think it would taste good with coffee. Again, it is another successful adaptation to the world of Snickers diversity. I personally like the smooth sweet taste of milk chocolate better than the bitter dark chocolate and would prefer a Snickers almond or Snickers original but you semisweet chocolate lovers won’t regret it if you “chow-in-the-dark.”

In the heart of Halloween, Snickers is one of those classics with which you just can’t go wrong. But this year instead of going with the original snickers like everybody else, diversify and pick up Snickers dark or Snickers almond. Your trick-or-treaters will be thankful and intrigued by the variety.