Posts Tagged ‘licorice snaps’

Remember Licorice Snaps?

Thursday, January 16th, 2014 by Jessica Prokop

Snap From The Past

retro-candy-covered-licorice-snapsBlack licorice. Some people love it. Some people hate it. But no matter where you stand on the licorice spectrum, wouldn’t licorice be better if it was coated in something sweet?  Like candy? We think so, and apparently we’re not alone. You see, the good people at the American Licorice Company are one step ahead of you, and have been for quite a few decades.

An Instant Classic

The American Licorice Company started in 1914 in Chicago, Illinois. Back then, their very first candy was licorice twists. Next came licorice cigarettes and cigars, during the Great Depression. As it turns out, when times were tough, people seemed to need a candy fix even more than when the living was easy. It wasn’t until the 1930s that The Original Snaps Classic Chewy Candy appeared on the main stage.

Snaps, with their licorice center and pastel candy coating, became an instant classic. Originally, they were sold in distinctive red boxes for only 2 cents each. That’s a bargain you won’t see anymore! Even the packaging boasted of the Snaps success, deeming them the “Classic Chewy Candy.” There’s no doubt that these were a fantastic hit.

Original Licorice Snaps PictureLong Live the Snappy Memories

Over the years, Snaps have had a somewhat turbulent history culminating in their recently being discontinued. But they’ve had a long run, developing a cult-like following in the process.

Until very recently, Snaps enjoyed a beloved treat by baby boomers and many more. For those who enjoy the bite of black licorice mixed with a sweet sheen of candy, this has been the treat of choice since its debut in the 30s. It will go down as one of the most iconic late candies of our era. But when you need a candy-coated-licorice fix, former Snaps lovers will have to resort to Licorice Pastilles and Good ‘N Plenty like everyone else.

Sources: Text and Images

  • http://www.americanlicorice.com/about/companyhistory/
  • http://www.candyfavorites.com/blog/licorice-snaps-the-new-formula/
  • http://www.candyfavorites.com/blog/claps-for-licorice-snaps/

Licorice Snaps: The New Formula

Thursday, July 18th, 2013 by Jessica Prokop
Is the difference subtle or substantial?

I love licorice snaps.

You could say I acquired a taste for them. Black licorice is my absolute favorite candy, so I’m always up for a new licorice adventure.  The first time I ate Snaps, I thought I hated them. I thought they tasted like paint. But they had a tough toothiness that made them kind of irresistible. By the time I finished my first box, I was hooked. I don’t know what that paint thing was about. I love them.

old-fashioned-original-licorice-snapsA Troubling Tip

At CandyFavorites, a customer recently brought it to our attention that he noticed a difference in his Snaps. While the bag said “same great flavors, softer, chewy center,” the taste he loved was gone. Saying that the change was far from an improvement, he likened it to what happened with the new Coke.

The New “New Coke”?

As a newly minted lover of Snaps, I was alarmed and tasted our latest shipment immediately. I felt like I could savor the old snaps, and these feel somehow less substantial and harder to hold onto. I’m able to go through a pile of them much more quickly than before. Which raises the point that I still enjoy them. I feel safer since the recall. But, as these things usually go, something seems to have been lost. I believe that luck does play a role in success, and striking just the right balance can make magic. That’s what I believe has happened with snaps. They’re still very good. They’re just not quite “The Original Licorice Snaps“.

Have you tried both versions of Snaps?
Tell us what you think in the comments.