Posts Tagged ‘heath for health’

Heath Bar, Not Quite a Health Bar

Tuesday, April 6th, 2010 by Becca Droz
A vintage Heath Bar Advertisement from the 1960's

A rare vintage Heath Bar Wrapper from the 1960's when the candy was being distributed by the now defunct CB Heath & Sons in Illinois

Sharability: 2

Denture Danger: 8

Convenience: 6

Novelty: 8

Overall: 9

Heath bar… a delightfully sweet and cruncharific candy bar. Super sweet English toffee with a hint of almonds coated in milk chocolate for the candy that will demand you to finish it.

Toffee is toffee and toffee will get stuck in your teeth, but it won’t stop you from enjoying every sugary mouth watering bite of this thin candy bar.

In 1914 L.S. Heath opened a confectionary store in Illinois. His sons, Bayard and Everett Heath, ran the store and perfected the Heath toffee bar recipe in 1928; by 1932 the bar was on the market. The Heath bar was made fully by hand for ten years until the company modernized its plant.

The Heath brothers came up with a great marketing scheme in which they made the candy bar available for delivery via Heath dairy trucks along with milk and cottage cheese. This marketing idea must have worked better than the one that marketed the bar as healthy: “Heath for better health!”

I just don’t think there is and chocolate covered toffee bar out there that can actually be considered healthy. The Heath bar was another candy bar that the government had distributed to the military during World War II. Leaf North American Confectionary bought Heath in 1989 and Hershey took that over in 1996.

Healthy or not healthy, a Heathy is a great choice.