Remember Licorice Snaps?Thursday, January 16th, 2014 by Jessica Prokop
Snap From The Past
Black licorice. Some people love it. Some people hate it. But no matter where you stand on the licorice spectrum, wouldn’t licorice be better if it was coated in something sweet? Like candy? We think so, and apparently we’re not alone. You see, the good people at the American Licorice Company are one step ahead of you, and have been for quite a few decades.
An Instant Classic
The American Licorice Company started in 1914 in Chicago, Illinois. Back then, their very first candy was licorice twists. Next came licorice cigarettes and cigars, during the Great Depression. As it turns out, when times were tough, people seemed to need a candy fix even more than when the living was easy. It wasn’t until the 1930s that The Original Snaps Classic Chewy Candy appeared on the main stage.
Snaps, with their licorice center and pastel candy coating, became an instant classic. Originally, they were sold in distinctive red boxes for only 2 cents each. That’s a bargain you won’t see anymore! Even the packaging boasted of the Snaps success, deeming them the “Classic Chewy Candy.” There’s no doubt that these were a fantastic hit.
Over the years, Snaps have had a somewhat turbulent history culminating in their recently being discontinued. But they’ve had a long run, developing a cult-like following in the process.
Until very recently, Snaps enjoyed a beloved treat by baby boomers and many more. For those who enjoy the bite of black licorice mixed with a sweet sheen of candy, this has been the treat of choice since its debut in the 30s. It will go down as one of the most iconic late candies of our era. But when you need a candy-coated-licorice fix, former Snaps lovers will have to resort to Licorice Pastilles and Good ‘N Plenty like everyone else.