Denture danger: 9
Convenience: 10
Novelty: 7
Overall: 9
Now and Laters are quite the classic candy. Their old slogan, “Eat some now, Save some for Later” was replaced by the popular and true slogan, “Hard ‘N Fruity now and Soft ‘N Chewy Later”. This slogan describes the candy’s cycle that represents the main difference between the Now and Later and the Laffy Taffy. Compared to the Laffy Taffy, the “Soft’ N Chewy” Now and Later has a slightly denser consistency than the Laffy Taffy which has a greater ‘denture danger’ is softer and stickier. Though the corresponding artificial flavors between Laffy Taffys and Now and Laters are almost indistinguishable, the Now and Later is subtly less sweet than the Laffy Taffy which is a nice relief from the shockingly sugary Laffy Taffy.
Now and Laters were originally introduced by the Phoenix Candy Company in 1962 with its original red, green, and blue flavors. Farley’s and Sathers Candy Company currently manufactures Now and Laters with twenty-four flavors available including banana, cherry, sour apple, grape, and strawberry. Whether you enjoy this candy now or later, your craving for that soft (or hard), chewy, juicy, taffy candy will be pleasantly satisfied.
34 Comments
Beatrice Foods owns Now and Later Now, I did not even know Beatrice still existed. I know that Beatrice owned Now and Later in about 1996??? are you mistaken about 2006.
I was with Now and Later from 1976 until it closed manufacturing in NY and moved to Mexico. That was Farley Sathers and that was in 2003.
Thanks for pointing that out Denise, the mistake has been corrected.
Which is the hard now and laters the classic or the original
None of them are hard any more, they have obviously changed the recipe. Now and layers used to make your mouth water while sucking on them almost as a jolly rancher but eventually getting chewy like a hard taffy. Now ever since they came out with the new soft chew now and layers the recipe has not been the same. The original now and layers are almost just as soft as the newer softer version.
Was not happy when I realized the now or layers were not as sour and chewy as they used to be .will not be buying them anymore
Your so right Jenn and I am not a fan of this new version at all. I wish they’d bring back the original recipie.
Why do they not make chocolate now laters anymore?
Like so many candies, formulas and flavors changed over the years. As to why, not sure..
Jenn! You 100% took the words out of my mouth. I remember being a kid in the early 90s and my two older cousins playing games with me and for reward giving me all different flavor now and laters and they were so hard but so amazing and then just enough sucking they’d become chewy… I miss that old recipe they were amazing… and would really make your tongue underneath have that thing where it squirts lol
What year did now and later make the chocolate and vanilla flavor
I hate this new recipe I miss the hard original now and laters! Bring back the pink lemonade original not the chewy
I hate the chewy now and later BRING BACK THE ORIGINAL!!!
Can we not buy the originals back? The harder squares with their very distinctive taste? I hate these chewy things. Not the same.
I’m with you guys, I love the old hard originals and can’t find them anywhere.. I just stopped buying them. The hard ones were the very best ones hands down!!
Do you still make lemon and orange now laters
You can pick them up at Jeff Bezos place. Very close anyhow I have been buying them there for a while. Just stay away the big jugs and the other offering the crunchy hard ones come in boxes with 24 packs of 6. I am ordering here in a minute just wanted to look around and see if anyone else carried them where I might get all the flavors I wanted.
Please use the old recipe and bring back the rum caramel and chocolate
Do u still make now & LATER? IF DO CAN YOU NAKE them sugarfree
I refuse to buy anymore! I bought an entire bucket from Sam’s and I am not happy. If it ain’t broke, don’t fix it. The hard, chewy ones were a childhood and an adult favorite for me. I’m so disappointed in how they have changed the formula.
Please listen to your consumers and bring back the hard sour candy. This soft and chewy is nasty and gooey. I loved now and laters as a child when you got 6 nice size hard candies that made your mouth watery. I could eat this all day. Now, when someone gives them to me, they go to someone else or in the trash.
Please bring back old recipe they are not the same we are not happy 🙁
I so agree, I hate the soft version of the candy. Bring back the original!! Watermelon and sour apple were my favorites. Soft ones can’t compare. They are now so close to Starburst and that is not good.
I agree with the majority on this post. The old harder N & L’s were much better. How do we bring them back? Consumers love options, offer them both!
I found that the strawberry ones from QT gas station are the nice hard one. Sometimes i can score the hard watermelon ones but the strawberry are always hard!!!
I LOVE the new recipe! I quit eating them years ago when I broke a tooth while eating one of them, but then when I seen the new chewy now and laters I gave them a try and been hooked ever since! The place I buy them from can’t keep them in the store because I buy them as fast as they get them in! 😁
I want the old hard ones back. These new cheey ones suck and mimic other candy. While the hard ones were litterally their own original style. Miss the hard OG n & ls. I dont wven buy them anymore because its just a big disappointment. I miss the hard stick to your teeth mouth watering original candy. Please vring the original back
The vanilla and the butter rum and chocolate now laters was the best. Please do a retro
I thought I was just getting some bad batches, but good to know it’s not me. They actually DID change the recipe. New recipe sucks!!! Bring back the kind that was crunchy at first. If it aint broke dont fix it!!
I actually liked the original better!
Please bring back the hard ones. The new one are basically taffy…Today in desperation I tried the ones at 5 Below. I put it in my mouth as I walked out the store. When I got to my car I was done..It didn’t last. It basically disintegrated in my mouth. This is the only candy I enjoy as an adult. But the new formula is terrible. Please bring back the HARD ones..ALL THE FLAVORS Thanks
1st of all the Now or Laters have been reduced in size so much that they’re not even desirable. 2nd of all, I like the old fashioned big sized Now or Laters that use to cost 10 cents when I was a kid. Why did they change the name to Now and Later?!
Bring back hard original recipe now and laters from the 90’s – these new softer ones are not 1/2 as enjoyable and ARE NOT LONG LASTING – as stated on their packaging
Would highly and much appreciate bring it back the hard candies from the 90s now and laters. The original flavors will be nice also. This candy nowadays there’s a reason why it’s called now or later because there is never a later. Too soft, I can recall that used to be so hard till your jaws hurt just chewing one that was the fun of the candy. The Original Classic Candy should also still be an option to purchase!
I miss the old Now And Laters So Much I Feel Like Just Retire Them If You’ll Never Get The Recipe For The Originals. Respectfully