Now or Later? That is the Question.
Now & Laters Candy
Denture danger: 9
Convenience: 10
Novelty: 7
Overall: 9
Now and Laters are quite the classic candy. Their old slogan, “Eat some now, Save some for Later” was replaced by the popular and true slogan, “Hard ‘N Fruity now and Soft ‘N Chewy Later”. This slogan describes the candy’s cycle that represents the main difference between the Now and Later and the Laffy Taffy. Compared to the Laffy Taffy, the “Soft’ N Chewy” Now and Later has a slightly denser consistency than the Laffy Taffy which has a greater ‘denture danger’ is softer and stickier. Though the corresponding artificial flavors between Laffy Taffys and Now and Laters are almost indistinguishable, the Now and Later is subtly less sweet than the Laffy Taffy which is a nice relief from the shockingly sugary Laffy Taffy.
Now and Laters were originally introduced by the Phoenix Candy Company in 1962 with its original red, green, and blue flavors. Farley’s and Sathers Candy Company currently manufactures Now and Laters with twenty-four flavors available including banana, cherry, sour apple, grape, and strawberry. Whether you enjoy this candy now or later, your craving for that soft (or hard), chewy, juicy, taffy candy will be pleasantly satisfied.
Tags: now & laters, now and laters, Taffy
Beatrice Foods owns Now and Later Now, I did not even know Beatrice still existed. I know that Beatrice owned Now and Later in about 1996??? are you mistaken about 2006.
I was with Now and Later from 1976 until it closed manufacturing in NY and moved to Mexico. That was Farley Sathers and that was in 2003.
Thanks for pointing that out Denise, the mistake has been corrected.