Candy Bar Reviews, Candy Reviews, Halloween Candy

Milky Way and Formerly Forever Yours, Milky Way Midnight Dark

October 23, 2009 by
Milky Way Advertisement Circa 1930

Milky Way Advertisement Circa 1930

Sharability: 3

Denture Danger: 6

Convenience: 5

Novelty: 8

Overall: 10

You may recall me mentioning in my 3 Musketeers blog that 3 Musketeers was once my favorite candy bar. That was true until I found 3 Musketeers with caramel, the Milky Way. Rich chocolate, creamy caramel, smooth nougat as it is described on the wrapper. (I find it amusing that every candy with caramel uses the adjective ‘creamy’ to describe it, I guess they like alliteration more than the truth). If I were to use a word to describe the caramel in the Milky Way it would probably be gloopy.

The Milky Way Midnight dark has it’s own category of aesthetics and taste. As described on the package “Rich, Dark Chocolate, Golden Caramel, Vanilla Nougat” notice how the adjective describing the caramel is not creamy. The caramel in the dark chocolate Milky Way is no more golden that the caramel in the original, but the colors it contrasts with (dark brown and white) make it appear more golden and so I guess the marketing team at Mars decided to take advantage of this contrast and change up the adjective.

In my personal opinion the original Milky Way can’t be reckoned with, milk chocolate, fluffy chocolate nougat, and gloopy caramel are just too tasty together.

Frank C. Mars is credited with the creation the Milky Way bar in 1923 even though his son Forrest Mars claims to have come up with the idea. The Milky Way was the first filled chocolate bar and Mars Inc.’s first candy bar. The idea for the candy was inspired by a popular malted milkshake at the time. Outside of the United States the Milky Way is made without the caramel (a 3 Musketeers bar under the Milky Way name). The Milky Way was originally produced in chocolate and vanilla, the vanilla bar being called the Forever Yours bar. The Forever Yours bar was discontinued in 1979 but returned in 1989 under the alias Milky Way Dark bar, and in 2000 was renamed again to the Milky Way Midnight bar. 

“At work, rest and play, you get three great tastes in a Milky Way”

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15 Comments

  • Reply Joypebble November 11, 2009 at 6:11 pm

    The Forever Yours bar was originally dark chocolate covered fluffy vanilla nougat and with a chewey (not creamy) caramel. It was a warm weather confection because it was more melt-resistant due of the slightly harder outer surface of the dark chocolate. It would snap in half more neatly that the Milky Way, which even at room temperature, would smoosh between your warm fingers and tear apart dragging the nougat rather than breaking it.

    For a young kid of 12 in 1947. dark chocolate was an acquired taste.

  • Reply patronanejo February 14, 2010 at 9:32 am

    Yeah, if you pick up a Milky Way in Europe, you end up with a 3 Musketeers; if you want a real Milky Way you gotta pick up a Mars Bar. Frickin Europe.

  • Reply Licorice Party Blog June 13, 2011 at 1:00 pm

    Milky Way Midnight Forever…

    […] Way is made without the caramel (a 3 Musketeers bar under the Milky Way name). T […]…

  • Reply Jan September 19, 2015 at 8:45 pm

    I loved the Milky Way 2. What happened to that? It was lighter and less caloric.

  • Reply Richard April 13, 2018 at 8:08 am

    Really happy to see the new Milky Way midnight is the same as the old Forever Yours bar that we used as a glorified popsickle back in my time. if you stuck a Popsicle stick in it, and put it in the freezer for a couple of hours.

  • Reply William N Rickard December 3, 2018 at 1:18 am

    I gave my 89 yr old Mom a Milky Way Midnight bar a few days before Halloween (2018) and told her to try this new delicious candy bar I had discovered. Her eyes lit up and she stood up and said, “Where did you find this Forever Yours bar? I have had one in many, many years!” She and I took out all of the other bars out and kept them for ourselves and gave the Trick-or-Treaters the regular Milky Way bars and Three Musketeer bars instead. We Love Them! No matter what they are called now.

  • Reply William N Rickard December 3, 2018 at 1:20 am

    My Mom said, “….I HAVEN’T had one in many, many years!”

  • Reply Sue Ellen Parker December 27, 2018 at 7:51 pm

    My grandfather would occasionally bring me a Forever Yours bar when he came home from working at the mine in the mid-1950s. I loved them then, I love them now.

  • Reply Peter Rickard January 31, 2019 at 5:41 pm

    I just bought and ate a “Milky Way – Midnight” and it seemed so familiar. I called my brother and he told me that it was the Forever Yours bar from many years ago with a new name.

  • Reply Francis A Beveridge III October 24, 2019 at 2:17 pm

    I am with William’s mother.

  • Reply Patti Fye September 7, 2020 at 10:02 pm

    Love, love, love them and now so does my husband!

  • Reply toogie September 13, 2020 at 11:15 pm

    my favorite candy bar and yet they are hard to find! I can still see me and my Grandma buying the Forever yours candy bars in the 70’s at the dime stores,,,i remember i asked Grandma one time arent we going to bring some back to the family at home, she told me ‘shhhhh this is our secret’ lol and put an extra in my coat pocket. Beloved Grandmother, great memories, best candy bar!

  • Reply Mark Travaglini May 17, 2021 at 11:12 am

    All of a sudden, Milky Way Midnight has disappeared from convenience stores in Upstate South Carolina, particularly Spinx. Any word on this? It has not been discontinued, I hope.

  • Reply What Is Milky Way Midnight - GreatQuery May 6, 2022 at 11:04 am

    […] Is Milky Way Midnight same as Forever Yours? […]

  • Reply Carol Gruber June 17, 2022 at 3:07 pm

    What happened to the Milky Way dark candy bars I can’t find them anywhere did they get discontinued

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