Ice Ice Baby: Brach’s Ice Blue Mint Coolers vs. Brach’s Starbrite Peppermint

Wednesday, December 16th, 2009 by Becca Droz
Brachs Ice Blue Mint Coolers or Brach's Starbrite Mints - A tough choice....

We are sorry to announce that Brachs Ice Blue Mint Coolers have been DISCONTINUED as of April 2014.  Please share your comments below and we will forward them on to the manufacturer.

Sharability: 10

Denture Danger: 10  (unless you can resist the temptation to chew it)

Convenience: 10

Novelty: 8

Overall: 8

Brach’s Ice Blue Mint Coolers are an enjoyable and effective candy mint. They are great for many reasons. Firstly, they are blue. It isn’t often that you get a peppermint candy in a translucent blue color, quite aesthetically pleasing. Secondly, they are individually wrapped.

Forget the tic tacs that make it sound like you have a maraca in your pocket. These are conveniently wrapped so that you can throw them into your purse or pocket and munch one down before your date or job interview. Thirdly, you definitely get more of a breath mint effect from the ice blue mint than from the Starbrite peppermint.

The Starbrite peppermint is tasty and sweeter than the blue ice, but it doesn’t give you the same minty cool breath that the blue mint coolers do. Not to say blue mints are so intense that it hurts your teeth just to breathe.

If you want a mint for the primary purpose of eating a candy, choose the Starbrite peppermint (which would also great plopped in a cup of hot chocolate). If you want a mint for the primary purpose of having a minty fresh breath, go with the blue coolers. Enjoy!

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50 Responses to “Ice Ice Baby: Brach’s Ice Blue Mint Coolers vs. Brach’s Starbrite Peppermint”

  1. John says:

    I am thoroughly disappointed to hear you are discontinuing
    Brach’s Ice Blue Mints. They have been a personal favorite of mine for many, many years. Not to mention, a staple item in my business. My clients and I are very unhappy.
    Please reconsider your position on this.
    Sincerely,
    John W. Glessner

  2. Scott Woodworth says:

    Is there any way that you could start making these ice blue mints again? They are the ONLY mints worth eating because they are so strong. The altoid mints are way to strong and are not enjoyable to eat unlike the ice blues, so I heavily petition that you bring these back. They are an absolute favorite to leave at church for the rest of the congregation to use when they need a mint. Please, Please get them back. Thanks!
    Scott

  3. Jonah Half says:

    We are also very disappointed in the discontinuation of Brach’s Ice Blue Mints. If it were up to us, we would still be selling them. However, Brach’s decided to stop making the Ice Blue Mints so I would suggest petitioning them to bring back such a delicious mint. Thank you for your passionate plea!

  4. Mike says:

    Please rethink discontinuing this wonderful mint. Since they helped get me through quitting smoking long ago, they have been a steady companion. I just love them. I used to keep a jar full on my desk. Down to my last 3: (
    Mike

  5. Nick LaMorte says:

    I find your decision to discontinue ice blue mints a great mistake. There is nothing on the market that comes close to these blue babies! Please reconsider and you won\’t be sorry.
    Thanks

  6. Jonah Half says:

    I agree that there is nothing else that comes close to the flavor of the Brach’s Ice Blue Mints! If it were up to us, we would still be selling them. However, Brach’s decided to stop making the Ice Blue Mints so I would suggest petitioning them to bring back such a delicious mint. Thank you for your passionate plea!

  7. Jonah Half says:

    We are also very disappointed in the discontinuation of Brach’s Ice Blue Mints. If it were up to us, we would still be selling them. However, Brach’s decided to stop making the Ice Blue Mints so I would suggest petitioning them to bring back such a delicious mint. Thank you for your passionate plea!

  8. RAYMOND DAYAN says:

    I have used brach’s Ice Blue Mints for more than 20 years, and I would miss them terribly if you don’t consider making them again. As a business man, I don’t quite understand why you have decided to discontinue manufacturing them. If they sell well, then continue making them!!!.

  9. Elaine Downey says:

    I too relied heavily on the Ice Blue’s when quitting smoking. I am still very shaky having only quit in January.
    I would order 2-3 bags thru Candy Favorites every time I ordered, and now have been reduced to cleaning out every coat/jacket/purse, etc. I found about 25 and have been saving them for those moments when I really, really want a smoke.
    Please don’t pull my ice blue rug out from under me.

  10. Jonah Half says:

    Congratulations on quitting smoking!! We truly wish we could continue to carry Brach’s Ice Blue Mints. However, for some reason that is alluding us, Brach’s decided to stop making them. Since there have been so many people who miss these magnificent mints, we will contact Brach’s and attempt to persuade them to bring the Ice Blue Mints back.

  11. Lynn Gustafson says:

    There was just no comparison between the Mint Coolers and Starbrite peppermints. The mint coolers last much longer and dont fall apart as they disolve. I just can’t believe that you would discontine the best mint hard candy that I have experienced. I just wish I had discovered this a month or two ago when I could still order them. Very disappointed.

  12. Jim F. says:

    Why Brach’s elected to discontinue this awesome and refreshing candy is a mystery. Let’s hope some other candy company can replace what Brach’s has tossed aside!

  13. Jonah Half says:

    We are also dissapointed that Brach’s decided to discontinue Ice Blue Mints. We have received so many complaints about it, we thought it would be best to try to find out why from the manufacturer (which now is Ferrara who bought Brach’s last year). This is the email reply we received back from Ferrara Candy:

    “Thank you for contacting Ferrara Candy Company regarding Brach’s® Ice Blue Mint Coolers. Hearing from our consumers better enables us to continue to provide quality products and services. Consumer feedback is very important to us, and we appreciate the opportunity to respond.

    We are happy to hear you enjoy our products! Unfortunately, this product is currently discontinued. Due to the high cost of production for specialty items and the lack of sales, we cannot justify the manufacturing of this item at this time. The cost to the consumer would not be in line with other items currently available. However, we do appreciate your comments!

    Thank you for taking the time to contact us regarding the availability of this product. I will share your comments with our marketing and research and development departments. This information will be helpful in our efforts to improve our current product offerings and in the development of new items.

    Thank you for taking the time to contact us with your inquiry. Please visit our website at http://www.ferrarausa.com for additional information about our products and services.

    Sincerely,

    Mindy Ray
    Consumer Relations”

    I hope this will help you understand what is happening with the Ice Blue Mints.

  14. I’m really upset your discontinuing the ice blue mint. A lot of my friends and I simply love these mints. I can’t find a mint anywhere else that is even close to it. I personally don’t have a problem paying a little more money for it and I am sure the people who really love this mint would either. One of my friends from Georgia even comes to Illinois and buys 2 big bags full to take back home with her. I myself and lots of other people would really wish you would not discontinue this product.

  15. Dick says:

    I will truly miss the ice blue mint coolers! I wasn’t able to find them where I live so my son sent me 10 pounds at a time from his state. It is the only hard candy I enjoy and wish they were still available. I often wonder why stores didn’t stock the blue mints along with the other varieties? They were hard to find.

  16. Earl Elliott says:

    I really loved the ice blue mint coolers so much, I would buy 2-4 pounds at a time. In fact, I still have some. However, if brachs can’t give their customers what they want, I will no longer buy any of brachs candies.

  17. Debbie Leppala says:

    I want to say how very disappointed we are that you are no longer providing Ice Blue mint coolers. They have been our favorite for many years. They have also been my candy of choice when I quit smoking. They are still my husbands now while he is trying to quit smoking. He is not going to be happy at all. Please reconsider putting them back on the market.

  18. Susan Towner says:

    I am so disappointed that Brach’s is not continuing to manufacture the Ice Blue Mint Coolers. I depend on this mint to get me through the day. Nothing else compares. Please reconsider. There are many of us who would be willing to pay more than the price of an average candy for this very special item.

  19. Elaine Downey says:

    I always wondered why Brachs stopped putting the ice blues in those candy bins at the grocery stores. They were always sold out, and there were tons of other candies that no one wanted.
    Not very good business sense to STOP the most popular item, is it? Doesn’t Ferrara want to be successful??? Guess not.
    I don’t think I want to do business with a company that makes such bad business decisions.

  20. Michael says:

    These have a very nostalgic feel to me since my grandparents used to give them to us when we were kids. Please resume production.

  21. Ed and Betsy says:

    I’m truly disappointed in your decision to discontinue production of the Ice Blue mints, as they are a favorite of mine and have enjoyed them for a great many years. I would like to take this opportunity to make a request that you bring back the mints that have brought refreshing enjoyment to so many for so long. Thank You. Your once lifelong friend.

  22. Mike P says:

    So disappointed to hear Brach\’s is discontinuing Ice Blue Mint Coolers. I have been buying them for years and since they have been hard to find in stores, I started ordering 7lb bags online over 7 years ago.

  23. Melissa says:

    I am so upset that blue mints have been discontinued. They are the only candy I eat. I know I\’ve bought them for at least 30 years. When they stopped selling them in stores, I started ordering on line many years ago. Everyone always asks me for a blue mint. I think if Brach\’s put them back in the stores, they would find that they would be a best seller again. Bad marketing from many years ago has caused them to discontinue these gems. Sad, sad day. Please reconsider your decision.

  24. Elaine Downey says:

    Last weekend I was cleaning out an old purse and found 3 ice blues. I made them last all day.
    I also broke down and ordered the “other” little blue mint from your website. Disappointing to say the least. Each one tastes different, and none of them are even close to the ice blue flavor.
    Wish there was some entrapaneuer out there who could afford to buy the rights/recipe for ice blues and get them back in our candy dishes.

  25. Bob B says:

    My Dad always had a crystal container of Ice Blue Mints on the Kitchen Counter

    I have followed in that tradition

    It is a sin and crime to discontinue the best mint ever

  26. Sheila Keith says:

    Why is it that when you make something that is really good and everyone really likes them and you sell alot of them, like the Ice Blue Mints you decide to discontinue making them, what’s up with that? You need to start making the Ice Blue Mints AGAIN, I have been buying them for years, they are the best mints that I have ever had. LISTEN TO YOUR CUSTOMERS!!!!!!!!!!!!!!!!!!!

  27. Judith Terry says:

    So sorry to read that you are no longer selling Ice Blue Mints. I have ordered them many times in the past and consider them the best mints I’ve tried in the past. I note that others would appreciate your bringing them back, as well!

  28. C. Wayne says:

    PLEASE reconsider. Best mint ever.

  29. Tanya M says:

    I am so disappointed to hear my ice blue mints have been discontinued. They are part of a very special memory with my grandparents, and my grandmother just passed. I have been searching for a bag for about 3 weeks, just because my heart is broken and I want some in her memory, only to find that they no longer exist. Nothing else is the same as these, and the memory is very important to me. PLEASE RECONSIDER YOUR POSITION! Not only is this a candy for me, but also a part of my life! I share them with my children and now grandchildren in the same way as my grandmother shared them when we were very small, and to me it is as if another part of my life just slipped away. The story is long and the memory strong, just like the refreshingly strong flavor of the Ice Blue Mints ( better known in our family as Blue Lake mints) HEARTBROKEN

  30. Charles Trenoweth says:

    I to feel the same as all the people above, about the ice blue mints. They helped me to Quit smoking and I have enjoyed them ever since. There is nothing on the market that I have found that even comes close. I hope they will reconsider and start making them again.

  31. I am so disappointed that the Ice Blue Mints have been discontinued. I have a very serious cough and have found that these mints are the only thing that will clear up my head and help keep me from coughing. Cough drops don’t do the trick at all and neither do the Starbrite Peppermints, but the icy mints are wonderful. I use them at the Symphony, the opera, during church, and during any event in which I which to avoid coughing. Please, please reconsider. Nothing else is as effective, and if you have any hidden back somewhere, may I please purchase them for health reasons?

    Thank you for giving this opportunity to request a change or heart.

  32. Judy Ayers says:

    My husband only eats this candy I have been ordering for years. Please reconsider. This is the only candy made that smells good, leaves a fresh scent on the breath, and last a long time

  33. Clifton J Wiley says:

    We are sorry to announce that Brachs Ice Blue Mint Coolers have been DISCONTINUED …….

    WHY – WHY – WHY …… What ever happen to supply and demand????????

    When they were on the shelf I had trouble finding them at
    the commissary, Fort Lee VA

  34. Lee Brown says:

    I to am disappointed that you are discontinuing Ice Blue mint coolers. I always carry some in my pocket to help me with a dry mouth condition. They are the best medicine.

  35. Jan Wessels says:

    I have enjoyed the ice blue coolers for years! They are so refreshing! Please bring them back!

  36. Robert says:

    I never am without 2 or 3 ice blues in my pocket whether at work, a ballgame, or sitting in church. Friends and family know they can depend on me to have a ‘stash’ of ice blues. There are NO substitutions! One ice blue lasts a whole church service unlike starburst (red and white) that melt to fast. I have been enjoying them since they were introduced.

  37. Pat Riche says:

    Sorry to hear this. This mint has helped my husband in his effort to stop smoking. ,,,very disappointed…

  38. Mary says:

    I opened this site to check and ask where I could find Ice Blue since could not find it in stores anymore which drove me crazy, to find out just today it was discontinued.
    SOOOOOOOOOOOOOOOOO disappointed as I used it as my savior to some problem I have and to ease up my breathing instead of medicine which I don’t like! I had a bunch in every purse, in coat and jacket pockets, nightstand, in the car, everywhere.
    I don’t think I will ever replace this wonderful CANDY that I loved, and can’t do without!!!!!!!!!!

    Please Please PLEASE bring it back.

    MJ

  39. Elaine Downey says:

    Just checking back to see if anything new has been done about our little Ice Blue Mints.
    But, as I see, we are still being ignored.
    So, I guess in the eyes of Brachs, the customer is NEVER right.
    What a bunch of idiots to discontinue a proven product with a built-in consumer base. Very bad business practices.
    Do they also just throw money out of windows??

  40. molly says:

    WHY OH WHY!!!!!! I have bought ice blue coolers for years and years and years. I have used them as cough drops rather than the medicinal drops. They are just absolutely delicious. You MUST bring them back. OH PLEASE PLEASE PLEASE.

  41. William says:

    You’ve got to be kidding! A product as good as Ice Blues and Brachs decides to discontinue. They need to seriously rethink their manufacturing and marketing strategies. Bring the Ice Blues back.

  42. Jeff Hedgepath says:

    I find your decision to discontinue ice blue mints a great mistake. There is nothing on the market that comes close to these blue babies! Please reconsider and you won\’t be sorry.
    Thanks
    Jeff Hedgepath

  43. Erica says:

    Please, please bring these back. I love them and try to always buy them when I find them.

  44. Janet Price says:

    My son loves your mints and has for over 20 years. He is always asking for them when we go to Meijers. The store that carries them near us. Please put them back in your line. He will be very upset. It is his very favorite candy.Please bring them back for my favorite and only son.

  45. David Sharpe says:

    SHOCK!! I’ve personally used Ice Blues for over 20 years. Kept getting harder and harder to find. Now discontinued all together. Shared them on the tables of every class I taught as well. Now my candy jar will stand empty on my desk.

  46. Beverly Mann says:

    I can not believe that you will no longer make this candy. It is my very favorite and am disappointed in knowing I can not have any more. So my favorite Bible verse is Romans 12:12. Be joyful in hope, patient in affliction and faithful in prayer. Sure goes along with even a piece of candy. I hope you bring int back, I’m sorry I can’t have, and I will pray for the company to bring it back! Have a blessed day and have a blessed and joyful day from Virginia

  47. Helen Feher says:

    I have gone every where for the brach’s ice blue mints for over a year. They were not only breath mints but soothed my finicky stomach. I always had a bowl of the ice blue mints on my desk @ work. People loved them vs the Starbust. Please remake. Also the blue cube mints,,,are they as good? Are these as minty as the ice blue mints?

  48. Sherrie Sullivan says:

    I have Crohn’s decease & suffer with nausea (alot) I have found that mint helps with that so that I don’t have to take the drugs. The Brach’s Ice Blue mint was the best mint to help me ( & I have tried probably most out there so I know) please bring them back, PLEASE

  49. Martha says:

    I want to add my disappointment in Ice Blue Mint coolers being cancelled. Perhaps if they had been more available, more would have been sold.

  50. Jennie Rush says:

    The cool minty taste is unparalleled. This is one of the few mints that has a dye that does not cause me to wheeze as red dues do. I am allergic to chocolate and red dyes. The blue mints provide an alternative to the allergens in other candies. I hope you will listen to the pleas of those who truly loved these mints, and that those comments move you to reinstate the wonderful icy blue mint candies to the shelves of stores everywhere.

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