For the Love of CandyTuesday, April 5th, 2011 by benjamin
I recently shared a mango drink with a coworker and we got on the subject of sweet treats, talking about what we like as an occasional snack. She said her favorite was Snickers, one of my favorites as well. One thing I loved about working in the candy industry was the passion people have for their favorite sweets. It’s not just a preference, but a real love. My friend who was talking about Snickers rolled her eyes up as she talked about it, as if she were looking into the gates of heaven itself. Her joy, even from the discussion, was plain to see.
Candy makes us happy. It gives us a little sweetness for our day, a little joy that either picks us up or amplifies our good vibes. Because candy is so pleasing, the sensation gets stored in part of our brains that processes emotions, or at least seems to. Don’t believe me about that connection? Go talk to someone about their favorite candy. I’m no psychologist; I just know people and candy.