Cruisin’ Down Crunchy 5th Avenue

Friday, February 5th, 2010 by Becca Droz
Did you know that the Hershey 5th Bar was invented by William Luden who invented Ludens Cough Drops

Did you know that the Hershey 5th Bar was invented by William Luden who invented Ludens Cough Drops

Sharability: 3

Denture Danger: 6

Convenience: 5

Novelty: 8

Overall: 9

NECCO created the Clark Bar, Nestlé created the Butterfinger, and Hershey’s didn’t want to be left out. Don’t fear because Hershey has its own chocolate covered crunchy peanut butter candy bar, the 5th Avenue bar.

I can’t say it is better or worse than the Clark Bar or Butterfinger, because it is basically the same. It’s delicious, it’s flakey, it will get stuck in your teeth, and it will leave chocolate on your fingers, but it won’t disappoint.

William H. Luden started his candy business in 1879. He manufactured hard candies and soft candies, marshmallow products, and chocolates. He created the well-known Luden’s cough drops as well.

In 1936 Luden introduced the 5th Avenue candy bar. During WWII the cough drops and 5th Avenue bar had greater production rates because they were used by the military. Until Hershey’s acquired Luden’s in 1987, the 5th Avenue bar had two chocolate-coated almond halves on top.

The 5th Avenue bar is great for creating one of those stories where you use the candy bar (or just the wrapper) as a word in the story. I know Pittsburgh has a 5th Avenue, and I’m sure most cities have one, too. Write a story with it, share it, or gobble it up, but whatever you do with it, make sure you enjoy it!

Fun Fact: The 5th Avenue bar appeared in the Seinfeld episode The Dealership and in the 1994 movie, Stargate.

Sources:

  • http://www.hersheys.com/products/details/fifthavenue.asp
  • http://en.wikipedia.org/wiki/5th_Avenue_(candy)

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5 Responses to “Cruisin’ Down Crunchy 5th Avenue”

  1. MATT says:

    I WOULD LIKE TO KNOW WHAT WAS OR IS THE NAME OF THE CANDHY BAR MADE OR WAS MADE JUST LIKE THE 5TH AVE BAR THAT HAS TWO NUTS ON THE END . I LIKE THE 5TH AVE BAR AND THIS OTHER CANDY BAR BUT NOW CAN NOT FIND IT…

  2. theresa says:

    According to the Hershey’s website, the original 5th Avenue bar had 2 almonds on top.

  3. Nancy says:

    I remember when the 5th Avenue had the chocolate covered Almonds on top and it is one of the things that set the 5th Avenue apart from the Clarks bar and the Butterfinger. I must admit I do miss those Almonds, however, I do notice the difference between the 3 different bars and I have always enjoyed the crunchy flaky peanut butter of the 5th Avenue better than any other of the above mentioned. So if you want to make me and the other 5th Avenue fans a little happier bring back the Almonds.

  4. Karen Long says:

    FIFTH AVENUE is my favorite candy bar of all time. It is different from Butterfinger and the Clark Bar. I wish Hershey’s would make a MINIATURE FIFTH AVENUE like Butterfinger does. Didn’t they used to???

  5. Ardis Pierron says:

    The 5th Avenue is my favorite bar and I also miss the almonds on top. It is different than the Butterfinger and Clark Bar, because of the crispiness of the peanut butter and also I always thought it had a slight “coffee” taste. It states the when Hershey’s acquired Luden’s in 1987 they quit putting almonds on top. Could I asked why? They make the Almond Joy, so it just seems weird why they would stop. I have been having a hard time finding the 5th Avenue lately and that is why I am on the website.

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