Cracker Jacks were quite innovative!Tuesday, July 7th, 2009 by Jon
Cracker Jacks have been an American icon ever since their introduction in 1893 at the World’s Fair in Chicago. Their name was given by a bystander who said, “That’s a Cracker, Jack” when he had his first taste!
Nineteen (19) years passed and in 1912, the first toy “surprise” was included and this is one of the first examples of a company marketing a “limited” edition” which has become commonplace in the candy industry in the past few year…
1918 was another banner year for branding as Sailor Jack and his beloved mascot Bingo were introduced.
Perhaps the piece of trivia that I find most intriguing is that Cracker Jacks were one of the first products to actively benefit from subtle product placement which has become the norm. Think of ET and Reese’s Pieces or Ronald Reagan and Jelly Bellies and this will give you an idea of where the trend started.
According to Mike Pesca, a correspondent for National Public Radio, the inclusion of the famous lines, “Buy me some peanuts and Cracker Jacks” in the 1908 classic “ Take Me Out to the Ball Game” generates approximately $25 million dollars worth of free advertising!
The boxes have become increasingly difficult to source but, like peanuts, they remain a staple of American summers and long nights at baseball games….
By the way, if you can tell us which rock star mentions Cracker Jacks in one of his songs, please let us know and we will send you a $10 Sweetcertificate!