Candy History: Brach’s Chocolate StarsThursday, December 12th, 2013 by Jessica Prokop
Ask anyone on the street if they’ve ever heard of Brach’s candy and they’ll probably think of those infamous bulk bins in the grocery store. Or, they may sing you a little jingle, “Stop where you are, buy a Brach’s candy bar.” But do you know how it all began?
As it turns out, Brach’s is almost 110 years old, as the first store was opened all the way back in 1904. Brach’s was created by a German immigrant by the name of Emil J. Brach. And, believe it or not, the store in 1904 was his second attempt at starting a candy business. His first, in the late 1800s, was a complete failure.
The first Brach products were caramels, made in the back of the store and displayed at the front as a way to lure in customers. And lure them in it did! Between 1906 and 1913, the Chicago-based company had to move locations three times to keep up with expansion due to high demand.
It’s no surprise that they were so popular, too! Brach’s has always prided itself on quality, being the first candy company to institute what we might call quality control on candies coming off the line.
Back in the day, Brach shipped his candies by horse, car, mail, and train. So you could have your candies, no matter how near or far you were to the store. That dedication to customer satisfaction is one of the main reasons Brach’s has stayed in business for so long.
The Brachs kept the business in the family for a long time, too, only selling to a non-family buyer in 1966. But the change in ownership didn’t change anything about the taste! Those Chocolate Stars are still sure to be as good as you remember.
Today, Brach’s abandoned factory has some film credit fame to its name, as it became Gotham Hospital in the 2008 movie, The Dark Knight. Cool, right? And since you can’t make delicious confections in a decaying building, you can rest assured knowing that your Brach’s candies are made safely in Texas by company Farley’s & Sathers.
Brach’s is truly a company for the ages. What started as a niche has exploded into a huge candy empire, reaching sweet tooths, everywhere.