Bit-O-Honey – A Nostalgic Taffy HistoryFriday, January 31st, 2014 by Laurnie Wilson
There’s something great about the sweet stick-to-your teeth Bit-O-Honey that everybody knows and loves. It’s a nostalgic treat that’s been around for what feels like an eternity. But did you know all the chewy details of its past?
Bit-O-Honey first took the stage in 1924. In that year, Schutter-Johnson Company, based in Chicago, Illinois, created a new kind of candy bar. A bar made of almond bits in a honey-flavored taffy; Bit-O-Honey was a far cry from popular chocolate bars at the time.
Made with egg white for extra chew, the six pieces of taffy wrapped in wax paper were a huge success. People were craving that taffy from the minute it was on the market!
Then in 1969, Schutter-Johnson Company merged with NYC’s Ward Company, the makers of Chunky, Oh Henry! and Raisinets. It was during the time of this merger that a chocolate version of the treat, aptly named, Bit-O-Chocolate was made. However, something about the chocolate variety didn’t catch on, and the product was later discontinued.
Other flavors like Bit-O-Licorice and Bit-O-Peanut Butter were also made, but, once again, failed to find wide approval. Clearly, when it comes to Bit-O-Honey, if it ain’t broke, don’t fix it!
Although the different flavors didn’t work out so well, there was an addition from the late 70’s that did manage to stick around. Can you guess what it is? The Bit-O-Honey bumblebee, of course!
This guy has been adorning Bit-O-Honey wrappers for over 30 years! And, just like the original flavor, he doesn’t seem to be going anywhere.
Nestle bought the Bit-O-Honey brand in 1984, and just last year, Pearson’s Candy Company purchased Bit-O-Honey from Nestle. But while this classic treat has been shuffled around quite a bit in its day, you can bet that the Bit-O-Honey you bite into now is just as good as the original.